School Harbor: Lead Marketing Strategist

Location: Phoenix Metro Area

About Us

Sunstone HR is supporting School Harbor's search for a Lead Marketing Strategist. School Harbor is an educational technology services company based in Phoenix, Arizona, that provides software development, product strategy, and specialized data solutions for K-12 schools, districts, and EdTech startups. The team is looking for someone with sales development/outbound experience and/or marketing experience to support service delivery to clients and the development and refinement of new products and services to accelerate the growth pipeline.

Your Responsibilities

• The Lead Marketing Strategist will continue building out of School Harbor’s outbound marketing experience and delivery services to clients.
• Automate and templatize School Harbor’s products and services.
• Build new services, develop buyer profiles, and execute targeted campaigns.
• Develop and execute go-to-market strategies for new product features, updates, and expansions.
• Drive the execution of new product releases, feature updates, and market expansions from conception to post-launch reporting.
• Outbound marketing: Design, execute, and oversee multi-channel campaigns (content marketing, email, social media, paid media, webinars, field events, and phone campaigns) to generate high-quality leads.
• Define key performance indicators (KPIs) for launches, monitor acquisition metrics, and use data to continuously optimize our funnel.
• Conduct competitor analysis and customer interviews to distill complex product features into simple, value-driven messaging.

Who You Are

• 4-6 years of marketing or sales experience, ideally with a fast-paced B2B or B2C digital marketing experience, SaaS sector, an edtech environment or start up highly preferred.
• You are interested in digital transformation, SEO, website rebranding, paid media and social media management.
• Strategic Executioner: You can think about the big-picture positioning but are equally excited to write the email copy, build the landing page, and pull the metrics yourself.
• An Exceptional Communicator: You can write compelling copy and have a knack for turning technical jargon into human, benefit-driven language.
• Entrepreneurial spirit: You are a go-getter and can work in a fast-changing startup environment where priorities evolve, and you aren’t afraid to test, learn and iterate quickly.